Building an E-commerce Website That Sells
E-commerce sales continue to grow, with online shopping now representing over 20% of all retail. But here's the reality: most e-commerce websites fail to meet their potential.
The difference between struggling stores and successful ones isn't luck—it's strategy, design, and execution.
Choosing Your E-commerce Platform
Shopify
Best For: Most new e-commerce businesses
- Easiest to set up
- Reliable hosting included
- Huge app ecosystem
- **Cost:** $39-399/month
WooCommerce (WordPress)
Best For: Content-heavy stores, maximum flexibility
- Free core software
- Unlimited customization
- Full SEO control
- **Cost:** Hosting + plugins ($50-300/month)
BigCommerce
Best For: Growing businesses with complex needs
- No transaction fees
- Strong built-in features
- Good for B2B
- **Cost:** $39-399/month
Essential E-commerce Features
Product Pages Must Have:
- High-quality images (multiple angles)
- Clear pricing
- Shipping information
- Reviews and ratings
- Easy add-to-cart
Checkout Must Have:
- Guest checkout option
- Multiple payment options
- Progress indicator
- Security badges
- Mobile optimization
E-commerce SEO Essentials
- Unique product descriptions
- Optimized title tags
- Schema markup for products
- Fast page speed
- Mobile-first design
- XML sitemap
Investment Expectations
| Setup Level | Cost Range |
|-------------|------------|
| Basic Shopify | $3,000-8,000 |
| Custom WooCommerce | $5,000-15,000 |
| Enterprise Solution | $20,000-100,000+ |
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*Ready to launch your online store? [Contact us](/contact) for expert e-commerce design.*